# Upriver

> AI, web, and content for small service businesses, built into one system and pointed at more booked work. We work with clients nationwide, based in the Hudson Valley.

Upriver is a small team: Joshua Brown (founder, strategy and content), Anne Marie (web development), and Megan (operations). Joshua ran a photography business for 25 years, shot over 500 weddings, and was an Apple Creative before that. He rebuilt his own business on AI and web tooling, other owners noticed, and Upriver grew out of it. We build the website, the AI, and the content, then connect them so leads flow into your booking system (HoneyBook and others).

Tagline: Built to be found. Built to flow.

Pricing principle: every price is a floor, written "from $X." Add-ons raise it. Every price is listed, no "contact us for a quote."

## Services in full

Three connected silos. Every price below is a floor; add-ons raise it.

### Web
We convert your existing site into clean code Claude can read, so you update it in plain language instead of a page builder. Found in Google and AI search, leads flowing into your CRM.

#### Clone (from $1,500)
Your site, turned into modern code, with your leads flowing into your CRM.
Best for: Staying put, just needs the site in code and leads flowing.
Includes: Existing site rebuilt in code (Next.js or Astro), same design; Basic on-page SEO pass; Intake forms, questionnaires, and brochures rebuilt as branded site pages; Lead flow connected into your CRM; Hosting set up and handed to you.
Trade-off: A clone keeps your current look, so it will not fix design or conversion problems that are already there. If your site needs to be better, not just faster, that is the Rebuild.
Add-ons: Extra page or template (from $250 per page); Content migration (from $500); Copywriting (from $200 per page).

#### Rebuild (from $4,500)
A new site built on a real analysis of what is and is not working, optimized for search, conversions, AI, and content.
Best for: Wants a genuinely better, optimized site plus a custom admin page.
Includes: Everything in Clone; New design based on analysis of your site, market, and funnel; Branding and design system work; Conversion and funnel optimization; SEO and AEO build; Content slots built into the design; Custom branded admin page.
Trade-off: This is real design and development work, so it costs more and takes longer than a clone. It is for businesses ready to invest in the site being a genuine asset.
Add-ons: Blog or CMS setup (from $750); Advanced AEO and schema build-out (from $1,000); Booking or scheduling flow (from $1,000); Store (e-commerce) (from $1,500); Rush timeline (from 20% of the project total).

#### App (from $9,500)
Your rebuilt site, turned into an app, with your data flowing into your CRM.
Best for: Higher budget, wants the rebuilt site as an app. Venues and operators who will use it.
Includes: Everything in Rebuild; React Native app built from the site (one codebase, iOS and Android); Admin and data flowing into your CRM; App store setup and handoff.
Trade-off: An app is a serious build and a serious budget. Most clients do not need one. We will tell you if you are one of the few who do.
Add-ons: Extra module or screen (from $1,000); Push notifications (from $750); In-app payments (from $1,500); Deeper CRM or MCP integration (from $1,500); Offline mode and sync (from $1,500); App store submission plus first-year updates (from $1,000).

### Systems
We get Claude set up right for your business, build your automations, and connect all the tools you already use.

#### Foundations (from $1,000)
Your brand voice, your design system, and a plan for your tools, so you can start getting sharp, on-brand output from AI right away.
Best for: Wants the brand foundation and a tool plan to build from.
Includes: Brand voice guide; Design system (colors, type, components, usage rules); A starter set of brand assets to build from; An audit of the tools you use, with guidance on what to connect and what to add; Written so you and your AI tools can use it directly.
Trade-off: This is the foundation, not the full setup. You get the documents and the tool plan; connecting your tools is the Stack and MCP tier, and the whole system with every automation built is the Operating System.
Add-ons: Team training session (from $500).

#### Stack and MCP (from $2,000)
Your priority tools connected to Claude through MCP, with the skills and routines built to actually run on them.
Best for: Has the foundation in place and wants the stack wired up and usable, before the full operating system.
Includes: Everything in Foundations; The priority tools from your Foundations audit connected to Claude through MCP; Claude skills and routines built for the tools you connect; A working config you can build on as you add more tools; Documentation for what is connected and how to extend it.
Trade-off: This wires up and gets you running on the stack you already have. It does not include the full interview-driven operating-system documents or every automation built end to end. That complete build is the Operating System.
Add-ons: Extra tool connection (from $250); Custom routine or automation (from $500).

#### Operating System (from $2,500)
The whole system, built from interviews with you: your operating-system documents, all your tools connected to Claude, and all your automations set up.
Best for: Wants the whole system set up end to end: documents, tools, and automations.
Includes: Everything in Foundations; The full set of operating-system documents, built from interviews with you; Claude projects, skills, routines, plugins, and MCP config set to your workflow; Every tool you use connected to Claude, plus the ones we recommend adding; All your automations built, so the repetitive work runs on its own; Documentation so you can run it and add new automations in plain language.
Trade-off: This takes interviews and back and forth. We need to understand how you actually work and what you run, which means a few real conversations, not a form.
Add-ons: Extra Claude project or skill (from $500); Custom routine or automation (from $500).

### Content
Video matters more and more for sales and marketing, and most small businesses do not have enough of it. We shoot the video and photos that make every channel work.

#### Remote Session (from $850)
Real video without a shoot, recorded remotely and edited by us.
Best for: Wants video without a shoot, recorded remotely and edited.
Includes: Live remote coaching and recording session; Optional camera kit shipped to you; Post production, color, and audio; Finished video placed on your site.
Trade-off: Remote video will not match an in-person cinematic shoot. It is real, usable content at a price that makes sense, and for most businesses that is the right call to start.
Add-ons: Extra edited video (from $500); Social cutdowns (from $500).

#### Local Shoot (from $2,500 /day)
We come to you and shoot properly. Northeast region, within a three hour drive of the Hudson Valley.
Best for: Businesses in driving range who want real production.
Includes: On-location shoot, half or full day; Cinema camera and lighting; Finished, edited videos for site and funnel.
Trade-off: This is for businesses in driving range. Outside three hours, that is a Destination Shoot.
Add-ons: Additional local day (from $2,500 /day); Extra edited video (from $500).

#### Destination Shoot (from $10,000 for two days, plus travel)
Multi-day production at your business, anywhere. Usually venues and higher-budget operators.
Best for: Venues and higher-budget operators who want a content library for the year.
Includes: Two days of on-location production; Travel and logistics (billed separately); Full content library, edited and delivered; Content placed into your site and systems.
Trade-off: This is a five-figure investment built for businesses with a real marketing budget, venues especially. Solo operators usually do not need this.
Add-ons: Additional destination day (from $4,000 /day); Travel beyond the included radius (at cost).

## How working with us goes

A five-step process, no mystery. 1) A free discovery call about where the work is getting stuck. 2) Discovery and onboarding: a detailed questionnaire plus an SEO and funnel review. 3) Baseline and setup: analytics installed and starting numbers captured, so progress is measured, not guessed. 4) Build and deploy: your site cloned or rebuilt, AI systems built, content shot and published, SEO and AEO shipped, your team trained. 5) Measure and optimize: monthly reports against the baselines. We build it, you own it. Everything lives in your accounts, so if you stop working with us, it all keeps running. Full detail: https://upriverhudsonvalley.com/how-it-works

## What we are honest about

AI is a tool, a good one, but it will not fix a bad product, a rude reply, or a price that is wrong for the market. We can set up Claude to sound like you and do the busywork. We cannot make your work better than it is. That part is yours.

## Key pages

- Home: https://upriverhudsonvalley.com/ (What we do and how it fits together)
- Pricing: https://upriverhudsonvalley.com/pricing (The full menu, every price listed)
- How it works: https://upriverhudsonvalley.com/how-it-works (The five-step process, start to results)
- Work: Web: https://upriverhudsonvalley.com/work/web (Clone, Rebuild, App)
- Work: AI: https://upriverhudsonvalley.com/work/ai (Foundations, Operating System, Stack and MCP)
- Work: Content: https://upriverhudsonvalley.com/work/content (Remote, Local, and Destination video)
- HoneyBook: https://upriverhudsonvalley.com/honeybook (Getting your site into code with leads flowing into HoneyBook)
- About: https://upriverhudsonvalley.com/about (The team behind Upriver)
- Claude: https://upriverhudsonvalley.com/claude (How Claude (by Anthropic) powers the work)
- FAQ: https://upriverhudsonvalley.com/faq (Common questions answered)
- Learn: https://upriverhudsonvalley.com/learn (Short explainers)
- Smart Files: https://upriverhudsonvalley.com/smart-files (Live demos of the smart files we build: forms, questionnaires, proposals, scheduling)
- Free audit: https://upriverhudsonvalley.com/audit (A free 60-second site and funnel audit)
- Venues: https://upriverhudsonvalley.com/venues (AI, content, and marketing for Hudson Valley and Catskills wedding venues)
- Venue audit: https://upriverhudsonvalley.com/venues/audit (Free 60-second AI audit for wedding venues)
- Contact: https://upriverhudsonvalley.com/contact (Start a conversation)

## Found by AI

People increasingly search through AI assistants, not just Google. We build sites to be found and cited by ChatGPT, Claude, Perplexity, Google AI Overviews, and Copilot, as well as ranked in search. That means clean structured data (schema.org JSON-LD), machine-readable pricing (this file), question-first content with answer-first paragraphs, and explicit crawler access in robots.txt. This is the same answer engine optimization work we do for clients.

## Contact

- Email: hello@upriverhudsonvalley.com
- Phone: +1-845-335-8688
- Website: https://upriverhudsonvalley.com