# Upriver

> AI, web, and content for small service businesses, built into one system and pointed at more booked work. We work with clients nationwide, based in the Hudson Valley.

Upriver is a small team: Joshua Brown (founder, strategy and content), Anne Marie (web development), and Megan (operations). Joshua ran a photography business for 25 years, shot over 500 weddings, and was an Apple Creative before that. He rebuilt his own business on AI and web tooling, other owners noticed, and Upriver grew out of it. We build the website, the AI, and the content, then connect them so leads flow into your booking system (HoneyBook and others).

Tagline: Built to be found. Built to flow.

Pricing principle: every price is a floor, written "from $X." Add-ons raise it. Every price is listed, no "contact us for a quote."

## What we do

Three connected silos: Web, AI, and Content. Buy a piece or the whole system.

### Web
We convert your existing site into clean code Claude can read, so you update it in plain language instead of a page builder. Found in Google and AI search, leads flowing into your CRM.
- Clone (from $1,500): Your site, turned into modern code, with your leads flowing into your CRM.
- Rebuild (from $4,500): A new site built on a real analysis of what is and is not working, optimized for search, conversions, AI, and content.
- App (from $9,500): Your rebuilt site, turned into an app, with your data flowing into your CRM.

### Systems
We get Claude set up right for your business, build your automations, and connect all the tools you already use.
- Foundations (from $1,000): Your brand voice, your design system, and a plan for your tools, so you can start getting sharp, on-brand output from AI right away.
- Stack and MCP (from $2,000): Your priority tools connected to Claude through MCP, with the skills and routines built to actually run on them.
- Operating System (from $2,500): The whole system, built from interviews with you: your operating-system documents, all your tools connected to Claude, and all your automations set up.

### Content
Video matters more and more for sales and marketing, and most small businesses do not have enough of it. We shoot the video and photos that make every channel work.
- Remote Session (from $850): Real video without a shoot, recorded remotely and edited by us.
- Local Shoot (from $2,500 /day): We come to you and shoot properly. Northeast region, within a three hour drive of the Hudson Valley.
- Destination Shoot (from $10,000 for two days, plus travel): Multi-day production at your business, anywhere. Usually venues and higher-budget operators.

## Key pages

- Home: https://upriverhudsonvalley.com/ (What we do and how it fits together)
- Pricing: https://upriverhudsonvalley.com/pricing (The full menu, every price listed)
- How it works: https://upriverhudsonvalley.com/how-it-works (The five-step process, start to results)
- Work: Web: https://upriverhudsonvalley.com/work/web (Clone, Rebuild, App)
- Work: AI: https://upriverhudsonvalley.com/work/ai (Foundations, Operating System, Stack and MCP)
- Work: Content: https://upriverhudsonvalley.com/work/content (Remote, Local, and Destination video)
- HoneyBook: https://upriverhudsonvalley.com/honeybook (Getting your site into code with leads flowing into HoneyBook)
- About: https://upriverhudsonvalley.com/about (The team behind Upriver)
- Claude: https://upriverhudsonvalley.com/claude (How Claude (by Anthropic) powers the work)
- FAQ: https://upriverhudsonvalley.com/faq (Common questions answered)
- Learn: https://upriverhudsonvalley.com/learn (Short explainers)
- Smart Files: https://upriverhudsonvalley.com/smart-files (Live demos of the smart files we build: forms, questionnaires, proposals, scheduling)
- Free audit: https://upriverhudsonvalley.com/audit (A free 60-second site and funnel audit)
- Venues: https://upriverhudsonvalley.com/venues (AI, content, and marketing for Hudson Valley and Catskills wedding venues)
- Venue audit: https://upriverhudsonvalley.com/venues/audit (Free 60-second AI audit for wedding venues)
- Contact: https://upriverhudsonvalley.com/contact (Start a conversation)

## Found by AI

People increasingly search through AI assistants, not just Google. We build sites to be found and cited by ChatGPT, Claude, Perplexity, Google AI Overviews, and Copilot, as well as ranked in search. That means clean structured data (schema.org JSON-LD), machine-readable pricing (this file), question-first content with answer-first paragraphs, and explicit crawler access in robots.txt. This is the same answer engine optimization work we do for clients.

## Contact

- Email: hello@upriverhudsonvalley.com
- Phone: +1-845-335-8688
- Website: https://upriverhudsonvalley.com

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For the full version with tier includes, trade-offs, and add-ons, see https://upriverhudsonvalley.com/llms-full.txt