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The Photographer Who Builds Your AI Systems

Hudson Valley based small business owner for 25 years. Working photographer and filmmaker. Former Apple Creative. I sit at the nexus of consulting and content production — strategy on one side, real creative output on the other. One person who can audit your sales process, set up the AI, write the prompts, shoot the video, and train your team.

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25 years in business Former Apple Creative Hudson Valley based
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Content and Systems

Two sides of the same problem. Your customers need to find you and see your work. Your business needs the tools to handle what happens next.

Content Creation

Professional video and photography of your business. Walkthrough tours, brand documentaries, social content, testimonial capture. The raw material that makes every other marketing channel work. YouTube is the second-largest search engine. Most small businesses have nothing on it.

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AI + Marketing Systems

AI configured with everything it needs to know about your business. Automated inquiry responses in your voice. Review management. SEO and AI search visibility. Analytics that show what's working. Training so your team can use these tools themselves. From a single training session to a complete operating system.

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Why Video Matters More Than You Think

YouTube is the second-largest search engine in the world. When someone searches for your type of business in your area, video results show up in Google too. If you don't have professional video, you're invisible in an entire channel where your competitors might already be showing up.

Customers expect to see your business before they visit. A 2-3 minute video showing your space, your team, and your work gives them the confidence to reach out. It replaces the uncertainty that keeps people from picking up the phone.

Video content also feeds everything else. A single shoot produces clips for your website hero, YouTube channel, Instagram Reels, Facebook ads, Google Business Profile, and email campaigns. One morning of shooting gives you months of content across every platform.

What I Produce

Business Introduction Video

A 2-3 minute video of your space, your team, and what makes your business worth visiting. Shot and edited by someone who's been doing this for 25 years.

from $500

Half-Day Content Session

3-4 hours on-site. You walk away with 8-12 video clips and 15-20 edited photos. Enough to fill your website, social media, and ads for months.

from $2,000

Brand Documentary

A full day of production. Time-lapse, cinematic detail shots, interviews, and a 3-5 minute documentary that tells the real story of your business.

from $4,000

Monthly Content Partner

Ongoing production. One shoot per month, consistent output. Your social media stops being sporadic and starts being a system.

from $2,000/mo

See all content optionsTry Live Demos

A Combination That's Hard to Find

Most marketing agencies don't produce their own content. Most videographers don't understand SEO. Most AI consultants have never run a business. I do all three because they're all part of the same problem: making your business visible and making your operations efficient.

I'm a 25-year Hudson Valley small business owner, a working photographer and filmmaker, a former Apple Creative, and the person who builds and ships every AI system I sell. I work with a small bench of trusted collaborators when a project needs them — but you always work with me first.

The name Upriver comes from two things: we're based here in the Hudson Valley, on the Hudson River, and our job is to get your information flowing the right way — clean data, clear systems, nothing stuck or leaking. Think of it as clearing the river so everything runs downstream the way it should.

Read more about me and the team

An Honest Take on AI

AI has real problems. The output is often slop that makes businesses look unprofessional. The energy usage is real. And it's going to reshape the job market in ways we're not ready for. I'm not going to pretend otherwise — I see my job as helping people and small businesses get ready for what's coming, not selling them a fantasy.

Here's what I've learned building with this stuff every day for two years: when you set it up carefully — in your voice, with your standards — AI can handle the computer tasks that eat your week and give you back time to be human. More time for creative work, face-to-face conversations, strategy, relationships. The things that actually matter, and the things AI can't do well.

Worried about AI slop?

Same. That's the whole reason I build custom systems instead of handing you a generic ChatGPT login. Everything gets trained on your voice, your FAQ, your standards — and reviewed until it reads like you wrote it.

Privacy or energy concerns?

We can run models locally on your own machine. Your data never leaves the room. No cloud bills, no data center burning through a small town's worth of power. Slower than Claude, but for a lot of tasks more than enough.

Can't keep up with the changes?

Nobody can. This stuff changes literally every few days. That's the reason to hire someone whose job is staying on top of it — so you don't have to turn your evenings into AI homework.

Tired of paying for a dozen SaaS tools?

Same. A custom setup you own outright usually costs less in a year than what you're paying monthly for tools you barely use. You keep everything I build. No subscriptions that double in price when they feel like it.

Not just for big companies with big budgets

Every other AI consultant wants six-figure retainers from enterprise clients. I'm a solopreneur myself — 25 years of running my own small business. If you're a one-person shop, a wedding photographer, a bookkeeper, a contractor, a venue owner, I'd love to help you build something that gives you back your evenings.

And if you have a team, the goal isn't to replace your admins. It's to free them from the grinding computer work so they can focus on the human parts of their jobs — creativity, in-person communication, strategy, the relationships that make people want to work with you in the first place.

Three Ways to Start

Select an option below. All three are free, and there's no sales pressure on any of them.