Social · from $5,500
Posting and writing, handled by the same system as everything else.
This is not a separate social media manager or a blog you have to feed by hand. Setting up a connected system that drafts posts in your voice, schedules them across your accounts, and turns a new blog post into social content automatically is part of Implementation (from $5,500), the full systems build.
Posting and writing are the first things to slide
Posting consistently across Instagram, Facebook, LinkedIn, and wherever else your customers actually look, and writing regularly enough that Google and AI assistants can find you, are both real work. Not busywork, real work, the kind that takes actual time and actual thought to do well.
And both are the first thing to slide when the calendar fills up. The bookkeeper closing a client's books, the contractor on a roof, the venue owner walking a site visit tomorrow, none of them has an extra hour to write a caption or draft a blog post. The business gets run. The posting and the writing get pushed to next week, then the week after.
Your blog writes itself, in your voice
New posts get drafted using the Brand Voice Guide already built into System Build, so a post sounds like your business wrote it instead of a template filled in with your name.
They are also aimed at real demand, not a guess. The same SEO and AEO research built for your ad campaigns tells us what people are actually searching for and asking AI assistants, and that is what a post gets written about.
And it publishes as a real page on your own site, not a bolted-on third-party blog platform. That only works because the site itself is built in code Claude can actually read and write, the same reason a price or a policy only has to change in one place instead of a dozen.
Social, connected to the same system
Once the blog side is running, the same connected system handles the posting itself. Content gets posted and scheduled across whatever platforms your customers actually use, not just the one or two you have the energy to check today, drafted in your brand voice instead of a generic caption a stranger would write for any business.
Evergreen posts, the ones worth showing more than once, can repeat on a schedule instead of going stale after a single appearance. And engagement gets tracked in one place, impressions, likes, comments, and shares, by post and by platform, instead of opening five apps to piece together whether any of it worked.
One piece of writing, not two jobs
The mechanism is not complicated. Your blog already publishes each new post as a real, public page the moment it goes live. That page feeds directly into the social side, so a new post already exists as raw material to draw from instead of something a person has to summarize into a caption after the fact.
Publish a new post once, and it becomes both a page on your site and a set of scheduled posts about it, without anyone writing the caption version by hand afterward.
What this costs
Setting up the connected posting and blogging system, the drafting workflow, the brand voice loaded in, and the accounts connected, is part of Implementation (from $5,500), the same build that covers your website and the rest of your connected tools.
Ongoing posting cadence, content calendar management, and writing volume after that, how often a post goes out, how many blog posts a month, how far ahead the calendar is planned, is not a separate price quoted on this page. That is a Retainer conversation, sized to what your posting and content goals actually need.
See it live
The brand voice engine behind your posts is the same one behind every automated email. Every automated email we send for you carries your logo, your colors, and your voice, from the welcome reply to the payment receipt. Preview the real templates here, rendered by the same engine that mails your clients.
See what would actually get taken off your plate
Run the free 60-second audit and Claude will read your current site and tell you honestly where posting and writing are already falling behind. Or book a discovery call and talk it through with us directly.
See it in action in the Social & Content tab of the dashboard sample.