Ads · from $5,500
Ads, run on evidence instead of a guess.
This is not another agency pitch. We do not touch ad spend until we know what is actually worth advertising, using the same research tools built for your System Build, and we build creative in your own brand voice instead of a stranger's template. This work lives inside Implementation (from $5,500), the full systems build.
Why we insist on evidence before spend
Joshua once paid a marketing agency thousands of dollars to run Google and Instagram ads for his own business. The campaigns ran, the invoices arrived, and when he asked what the spend had actually produced, there was no clear answer, no straight line from the money out to a client who actually booked something. The agency was running its own templated playbook against his business, not building one around it.
That is the mistake this page exists to avoid. We do not put a dollar behind an ad until we can point to real evidence that the demand is there, and every campaign after that gets built in your own voice, tracked plainly, and reported back in numbers you can actually check.
What actually makes an ad effective
Before we write a single line of ad copy, we already have the research tools built for System Build: the same SEO and AEO work that tells us what people are actually searching for and asking AI assistants, plus the audit that shows where a business is already found and where it is invisible. That is the evidence we target ads against.
An agency running a templated playbook picks a broad audience and a guessed set of interests, then adjusts after your money is already spent. We start from what the research already shows is real demand, so the first dollar spent is aimed at something proven, not a guess we test on your budget.
Your own brand, not a stranger's template
Ad creative built by a stranger has to guess at your voice from a short brief and a handful of sample photos. Ours does not, because it draws directly on the Brand Voice Guide and Design Guide already built in the AI System. The same documents that keep your website and your emails sounding like you also keep your ads sounding like you.
That also means the creative work is not paid for twice. Nobody has to relearn your business, guess at your colors, or reverse-engineer your tone from your homepage. It is already written down, and the ads get built from it directly.
Video, when it earns its place
A static image is not always enough to earn a click, and some ads need real footage of the business, the space, or the work itself to land. When that is the case, the video comes from a real production, not a stock clip, shot the same way we shoot everything else and cut down for the format each platform actually needs.
Not every ad needs it. We will tell you honestly when a still image and good copy already does the job, and when the ad genuinely needs motion to work.
The technical layer, in plain language
Once ads are running, three things make the difference between spending blind and knowing what worked. A tracking pixel gets installed on your site so we can see whether someone who saw or clicked an ad went on to actually do something there. Retargeting shows an ad again to someone who already visited or clicked before, instead of only ever reaching people who have never heard of you. And every campaign is measured against a real conversion, a booked call, a completed form, a purchase, not a click that may have gone nowhere.
None of this is presented to you as jargon on a dashboard. It gets explained the same way the rest of your systems do: in plain language, tied to a number you can actually recognize as a win.
What this costs
Setting up and connecting your ad accounts, Meta and Google Ads, is part of Implementation (from $5,500), the same build that covers your website and the rest of your connected tools.
Ongoing ad management and optimization after that, watching performance, adjusting targeting, deciding where to spend more or less, is not a separate price quoted on this page. That is a Retainer conversation, sized to what your ad budget and goals actually need.
See it live
Ad spend and results are one slice of the same report. One report that reads your whole business at once: inquiries, bookings, calls, profit margin, and website traffic, synthesized into a single pulse with the trend against last season. Not just what lives in one tool.
See what would actually be worth advertising
Run the free 60-second audit and Claude will read your current site and tell you honestly where the demand already is. Or book a discovery call and talk it through with us directly.
See it in action in the Ads tab of the dashboard sample.